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  What began nearly 50 years ago with a collection of 101 never before seen nail polish colors and advanced formulas, coveted by celebrities and beauty editors alike, Zela's founder single handedly redefined American beauty by innovating the cosmetics industry. As one of the oldest family-owned and operated cosmetics houses, the tradition of beauty continues today with the second generation — Cristina Samuels and Jennifer Isaac — from father to daughters.

We believe makeup and skincare go hand in hand, and as the pioneers of this concept, we are the leader of superior performance beneficial beauty creating the highest quality products true to our heritage — naturally based, high-performance, fashion-forward, and made in the beautiful USA.

MODE's unprecedented approach to design, formulation and creation has been lauded by beauty editors, makeup artists, and industry alike. Cristina Samuels serves on Global Cosmetic Industry Magazine's editorial advisory board.

“Cristina Samuels and Jennifer Isaac epitomize the strengths of the beauty industry—continuity and tradition propelled by innovation and evolution.” – GCI Magazine


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Created by second generation cosmetic purveyors, MODE Cosmetics is beneficial beauty fusing high impact color, superior performance formulations, and style with nourishing natural skin care ingredients. MODE believes makeup and skincare go hand in hand, and as the pioneers of this concept we developed innovative eye, lip, nail, face, and hair care products that are chock full of our signature POTENT NATURALS™ from the world's finest botanicals and super fruit extracts to reviving fruit oils and energizing essential oils. MODE is never tested on animals and made with love in the USA.