began nearly 50 years ago with a collection of 101 never before
seen nail polish colors and advanced formulas, coveted by celebrities
and beauty editors alike, Zela's founder single handedly redefined
American beauty by innovating the cosmetics industry. As one of
the oldest family-owned and operated cosmetics houses, the tradition
of beauty continues today with the second generation — Cristina
Samuels and Jennifer Isaac — from father to daughters.
believe makeup and skincare go hand in hand, and as the pioneers
of this concept, we are the leader of superior performance beneficial
beauty creating the highest quality products true to our heritage
— naturally based, high-performance, fashion-forward, and
made in the beautiful USA.
unprecedented approach to design, formulation and creation has
been lauded by beauty editors, makeup artists, and industry alike.
Cristina Samuels serves on Global Cosmetic Industry Magazine's
editorial advisory board.
“Cristina Samuels and Jennifer Isaac epitomize the strengths
of the beauty industry—continuity and tradition propelled by innovation
and evolution.” – GCI Magazine